KOST Bar & Grill — an immersive coastal experience in Broadbeach

BRAND STRATEGY BRAND IDENTITY STATIONERY COPYWRITING SIGNAGE & WAYFINDING PRINT & DIGITAL DESIGN CREATIVE CONSULTATION PRODUCTION MANAGEMENT

KOST is a contemporary bar and grill concept, boasting one of the city’s only charcoal wood-fire grills, and redefines the way people meet and eat in Broadbeach. We were approached to create a brand strategy, positioning KOST with a trademark theme of relaxed luxury. This is carried through the intricate brand elements, coastal LED signage, inspired Interior Design, branded table inlays, typographic brass features, and unorthodox menu design. The USP combines the natural elements (fire, ocean, earth, and sky) with the senses (sight, taste, sound, touch, and scent) to create an evocative and sensory hospitality experience. We developed aspirational and refined storytelling that allows customer your open their senses, elevate their mood, and explore the extraordinary.