LifeChanger — a unique branding system for a charity helping young Australians.

BRAND STRATEGY BRAND IDENTITY ART DIRECTION STATIONERY COPYWRITING PRINT & DIGITAL DESIGN CREATIVE CONSULTATION

Through mental & physical health programs, LifeChanger helps transform thriving and resilient communities with a connection and purpose. Looking to provide a clear understanding of their service offerings, we developed a four-tier design system inspired by tribal markings. The simplified visual approach redefines LifeChanger as the ultimate tribe, where everyone comes together as one, being a part of something bigger and better. The stroke patterns and colour palette is symbolic of each category yet their tribal origins reflect the mission to connect at the most vulnerable level. Considered brand applications helped position them as the market leaders in youth mental health while playing a role in helping people find their purpose.